The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates 23,000 impressions per day in a typical US metro, which means that a staggering 750,000 people are exposed to your advertising message each month.

Vehicle Advertising works for you around the clock, every single day and night, 365 days per year, for years and years. Whether you’re driving on a major highway, sitting in a drive-thru or park overnight in a corporate or residential parking lot, your Vehicle Advertisement is a non-stop marketing machine.

Virtually every American (96%) travels in a vehicle as either a driver or passenger each week, and Vehicle Advertising capitalizes on this by delivering dramatic, eye-catching ads that are welcome entertainment to a captive audience at a time when they are highly receptive to your message.

With its eye-catching visual effect, Vehicle Advertising clearly communicates your message without the added distraction of competing TV and radio spots, direct mail pieces or print ads, all of which can be easily turned off or thrown out.

The average American is exposed to an astonishing 700 advertising messages per day. In a society where consumers are overwhelmed by traditional advertising messages, the dramatic visual impact of Vehicle Advertising “cuts through the clutter” and effectively reaches our increasingly mobile, fragmented and distracted consumer population.

Many people don’t watch TV, listen to the radio, surf the web or open direct mail, but due to its versatile nature, every single demographic group is reached heavily with Vehicle Advertising. It reaches every ethnicity, gender, age group and income level, including those missed by other mediums.

We have to seek out traditional advertising by turning it on, picking it up at the newsstand or hitting the web. But we don’t have to seek out Vehicle Advertising—it comes right to us every day while we drive to work, go shopping or run errands around town.